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In this section you can find an overview of the cookies we use.

Strictly necessary cookies

Certain cookies are necessary for us to be able to provide our services securely via the website. This category includes, for example:

  • Cookies that identify or authenticate our users;
  • Cookies that temporarily store certain user data (e.g. content of an online form);
  • Cookies that store certain user preferences (e.g. search settings or language settings);
  • Cookies that store data to ensure smooth playback of video or audio content.

Analytic cookies. Website analysis

We use analytical cookies to record user behavior (e.g. clicks on banner ads, entered search queries) and to statistically evaluate these actions.

We need statistical information about the use of our website in order to make it more accessible, to measure reach and to conduct market research. For this purpose, we use the web analysis tools described in this section.

The user profiles created by these tools, using analytical cookies or by evaluating log files, do not contain any personal data. The tools either do not use the users’ IP addresses at all or shorten them immediately after collection.

The tool providers only process the data as processors of personal data on our instructions and not for their own purposes

Below you will find information about each tool provider and how you can object to the collection and processing of personal data by the tool. Please note that for tools that use opt-out cookies, the opt-out function is device- or browser-related and therefore valid for the end device or browser currently in use. If you use several end devices or browsers, you must select the opt-out function on each end device and in each browser used.

In addition, you can generally prevent the creation of user profiles by deactivating the use of cookies.

Google Analytics and Google Maps

Google Analytics and Google Maps are provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). We use Google Analytics and Google Maps with the additional function of anonymizing IP addresses offered by Google. Google shortens the IP address within the EU and only in exceptional cases in the USA, in both cases only saving shortened IP addresses.

You can object to the collection and processing of your data by downloading and installing the browser plug-in from the following link: https://tools.google.com/dlpage/gaoptout?hl=en

Advertising cookies

We also use cookies for advertising purposes. The user behavior profiles created with the help of such cookies (e.g. clicks on banner ads, subpages visited, search queries entered) are used by us to show you advertisements or offers that are tailored to your interests (“interest-based advertising”).

Third-party advertising cookies

We also allow other companies to evaluate our users’ data using advertising cookies. This allows us and third parties to show users of our website interest-based advertisements that are based on an analysis of your usage behavior (e.g. clicks on banner ads, subpages visited, queries entered), and this is not limited to our online offers.

Referral cookies

Our referral tracking partners set cookies on your computer (“referral cookie”) if you have reached our website via an advertisement from the respective partner. These cookies typically expire after 30 days. If you visit certain pages we host and the cookie has not yet expired, we and the relevant conversion tracking partner may see that a specific user clicked on the ad and was redirected to our page. The information collected through the referral cookie is used to create referral statistics and to determine the total number of users who clicked on the relevant ad and were redirected to a page that has been tagged with a referral tracking tag.